Support Heart Health: Brahmin x Life Is Why™ Campaign

Support Heart Health: Brahmin x Life Is Why™ Campaign

February 2025

Brahmin Supports the American Heart Association: Life Is Why™ Campaign

At Brahmin, we believe in making an impact that goes beyond style—and this February, we're proud to support a cause that touches millions of lives.

We’re partnering with the American Heart Association's Life Is Why™ Campaign to raise awareness and funds for the fight against heart disease and stroke. From February 1, 2025, to February 28, 2025, Brahmin will donate 10% of the purchase price from every Carnation Melbourne style sold to this life-saving initiative.

Why It Matters

Cardiovascular disease remains the leading cause of death among women, with more than 1 in 3 women living with some form of heart disease or stroke. The good news? These conditions can often be prevented with education, early detection, and lifestyle changes. That’s why campaigns like Life Is Why™ are so important—they empower individuals with the knowledge and tools to take control of their heart health.

How Your Purchase Makes an Impact

When you purchase a Carnation Melbourne style, you’re not just adding a chic, statement piece to your collection—you’re contributing to the American Heart Association’s mission to build a world free from cardiovascular disease and stroke. Every purchase helps fund education, outreach, and research that can save lives.

Join Us in Supporting Heart Health

Together, we can make a meaningful difference. Whether you’re shopping for yourself or someone you love, this is an opportunity to support a worthy cause while embracing everyday luxury.

To learn more about the Carnation Melbourne collection and make your contribution, visit Brahmin.com.

Let’s make this February about more than fashion—let’s make it about heart health. Shop to support.