Support Heart Health: Brahmin x Life Is Why™ Campaign 

At Brahmin, we believe in making an impact that goes beyond style, and this February, we are proud to support a cause that touches millions of lives. 

We are partnering with the American Heart Association's Life Is Why™ Campaign to raise awareness and funds for the fight against heart disease and stroke. From February 1, 2026, to February 28, 2026, Brahmin will donate 10% of the purchase price from every Carnation Melbourne style sold to this life-saving initiative. 

Why It Matters 

Cardiovascular disease remains the leading cause of death among women, with more than 1 in 3 women living with some form of heart disease or stroke. The good news? These conditions can often be prevented through education, early detection, and lifestyle changes. That’s why campaigns like Life Is Why™ are so important—they empower individuals with the knowledge and tools to take control of their heart health. 

How Your Purchase Makes an Impact 

When you purchase a handbag or accessory from the Carnation Melbourne collection, you’re not just adding a chic, statement piece to your collection, you are contributing to the American Heart Association’s mission to build a world free from cardiovascular disease and stroke. Every purchase helps fund education, outreach, and research that can save lives. You can wear your Carnation Melbourne proudly, knowing you have made a difference. 

Designed With Heart 

Every year, Brahmin reimagines Carnation Melbourne with fresh energy, including new silhouettes of Carnation Melbourne that have never been seen before. This season, the collection received an ultra-chic and trendy update featuring two must-have heart handbag charms to add an extra special touch to your style. The Josephine is a mirror that is as functional as it is stylish. The heart-shaped novelty clip-on has a double mirror interior with a standard and magnified mirror. Clip it onto your handbag for effortless access to your lip gloss, makeup, and a moment of glamour wherever you are. The Heart Charm Tassel brings Brahmin’s classic leather tassel design to life and a little sparkle. Featuring a luxe leather tassel paired with a metal heart accented by leather inlay and glistening crystals, it is a perfect statement accessory. Style these charms with your favorite Carnation Melbourne handbag. This year, we are loving the Rosetta satchel and Katie crossbody. 

Join Us in Supporting Heart Health 

Together, we can make meaningful differences. Whether you are shopping for yourself or someone you love, this is an opportunity to support a worthy cause while embracing everyday luxury. Let’s make this February about more than fashion, let’s make it about heart health. Shop now to support.